You are goal-driven with a proven ability to develop effective marketing strategies that will generate leads, boost conversions, and drive sales of our product(s). Alongside the Director of Product Marketing, you will oversee future product launches and develop effective product marketing strategies to increase exposure and build loyal audiences for our product lines and our brand in general. You will work closely with product, sales and marketing team members to create top-performing marketing campaigns that will increase brand awareness and ensure high ROI.
And us? We are well funded and growing exponentially. In 2022, for the second consecutive year, we have won Deloitte’s Fast 50 in Canada and Fast 500 in North America awards, recognizing us as one of the fastest growing companies on the continent - and we’re just getting started! We are building the world's most advanced tools for e-commerce and interior décor. Our customers include Fortune 500 companies such as Home Depot, local retailers such as Alexanian's, and leading brands such as Crate & Barrel. We are looking for zealous and collaborative challenge-seekers to amplify our momentum and help us create an iconic global tech company.
Responsibilities
- Perform in-depth market research to understand our target audience’s wants, needs, pain points, and possible buying objections
- Document and map out the customer journey of our potential buyers and adjust our marketing strategies based on your projections
- Plan and participate in activities related to releases of new products in collaboration with relevant teams
- Ensure that all of our product-relevant marketing activities adhere to the brand messaging guidelines and resonate with our target audience
- Collect customer testimonials and references and create and edit case studies for our website and other promotional materials
- Draft product release/launch emails, blogs, social copy, video scripts, etc.
- Update product information on the company’s website and ensure all marketing collateral features the correct, most recent product information
- Leverage marketing and sales tools to gather relevant information on buyers, the market, and ever-changing digital trends
Requirements
- 2+ years of experience in product/brand marketing
- 2+ years in a B2B SaaS environment
- Strong writing skills and attention to detail
- Campaign launch and management experience
- Knowledge of product feedback loop processes and project management tools
- Ability to collaborate remotely with different team members across various functions and departments
- Ability to set priorities and make data-driven decisions
About our culture
- We work in tight-knit teams to maximize speed and cultivate an ownership mentality.
- We cherish curiosity and an obsession for details because we know these details are invaluable over the long run.
- We promote an environment where ideas are challenged. The best ideas win!
- We're hyperfocused on our achievements and our ability to execute on our promises. We act with urgency.
- It's not always about us. We give back to our community to ensure it can grow.
- We love to compete and have fun. Our game nights are legendary.
About our products
Our technology lets you see products in your own room before you buy. Imagine you want to redesign your home and have been searching for new tiles for your kitchen, or a new rug for your living room. You definitely want to make sure it will look good in your space. We enable that through cutting-edge computer vision technology, presented in an extraordinarily simple and accessible way. Try our rug demo now! Simply upload a picture of your room using your mobile phone, and slide the rug under your coffee table: https://www.roomvo.com/rugdemo4r
About our results
Our customers see a 5x increase in e-commerce conversion rates and a dramatic decrease in the time it takes for their customers to make a purchase decision. We are also reducing the world’s carbon footprint by eliminating trips to the store and avoiding product returns, while also saving marriages -- now you can be sure you’re buying the right product for your home.
About our office and remote work
We are located in downtown Toronto with nearby access to both of the main subway lines. Currently, we are all working from home; we encourage our teams to work from wherever they are most productive, and many of us will continue to work from home in the future, either full-time or partially. While we're all working remotely, we’ve come up with a few ways to keep everyone on the same page, including a quick company-wide check-in every Monday, remote coffee breaks on Fridays, and ad hoc topical sharing sessions. Another big upside is you get to be around your pets and plants (if you have them).
About our hiring process
Now: You upload your resume and complete a brief questionnaire.
Week 1: We arrange a video call with you to assess your abilities.
Week 1 or 2: You attend the first video interview.
Week 2 or 3: You attend the second video interview soon after.
Week 2 or 3: You receive an offer.
Take the Leap. Apply now.
Our demo, in case you missed it: https://www.roomvo.com/rugdemo4r